The company
BMR is one of Canada’s leading hardware and building materials groups. Through its various business units, including BMR, Lefebvre & Benoit, and BMB, the organization generates more than $2 billion in annual retail sales and brings together thousands of employees, partners, cooperatives, and independent dealers.
With a strong presence in Quebec and a growing footprint across Canada, the organization is pursuing an ambitious growth strategy aimed at strengthening its network, enhancing commercial performance, and accelerating its transformation.
The role
Reporting to the Chief Executive Officer and serving as a member of the executive leadership team, the Vice President, Marketing is responsible for leading the organization’s entire marketing function.
The successful candidate will define and execute marketing strategies that support revenue growth, brand development, and the expansion of the organization’s various business units.
The right fit
- 10+ years of experience in marketing strategy, brand management, positioning, and growth within competitive environments;
- Proven leadership of marketing teams, including planning, coaching and talent development, budget management, and performance oversight;
- Demonstrated ability to develop and execute complex marketing plans, with rigorous performance measurement and optimization;
- Expertise in customer acquisition and retention strategies, including the development of multi-channel loyalty and relationship marketing programs;
- Strong communication and influencing skills, with excellent verbal and written communication abilities in both French and English, and the capacity to engage, persuade, and align stakeholders;
- End-to-end marketing expertise, from brand awareness and consideration through conversion and customer retention;
- Strong command of digital marketing channels, including SEO/SEM, online advertising, content marketing, social media, marketing automation, email marketing, and e-commerce;
- Data-driven mindset, with advanced use of analytics to measure performance, segment audiences, optimize customer journeys, and guide strategic decision-making;
- Experience with marketing technologies and platforms, including CRM systems, marketing automation tools, and analytics platforms such as Google Analytics, Looker Studio, or equivalent;
- Experience managing external partners and advertising agencies, including relationship management, briefing, agency selection processes, and performance oversight;
- Experience in retail or retail-adjacent industries is considered a strong asset.
