Senior Manager, Brand Strategy and Content

The right fit

• Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree considered an asset);
• 7 to 10 years of experience in brand strategy, content marketing, and integrated communications, ideally within B2C, beauty, wellness, healthcare, or service-based organizations;
• Proven experience developing and executing content strategies, including content series and editorial initiatives across multiple formats (video, animation, static content) and channels;
• Ability to act as a guardian of brand consistency, ensuring alignment in tone of voice, messaging, and editorial intent across marketing, educational, and inspirational content;
• Demonstrated ability to ensure seamless communication and alignment among multiple stakeholders, including external agencies, marketing teams (digital and local clinic marketing), and commercial teams;
• Experience managing external agency relationships, including budget oversight and the ability to effectively brief, challenge, and evaluate creative concepts;
• Experience establishing, monitoring, and analyzing content performance metrics to understand what resonates with specific audiences, across which channels, and through which messages, formats, and calls to action, with a focus on continuous optimization;
• Strong ability to stay ahead of emerging trends in content strategy, consumer behaviour, and industry innovation to ensure relevance and competitiveness;
• Previous experience leading and managing direct reports.