Senior Manager, Content Strategy and Brand

The right fit

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s degree considered an asset)
• 8 to 12 years of experience in content strategy, editorial leadership, content marketing, or brand development, ideally within B2C organizations in the beauty, wellness, healthcare, or service industries
• Proven experience developing and executing omnichannel content strategies, including editorial calendars and integrated content ecosystems across web, social media, CRM, public relations, video, and digital platforms
• Exceptional storytelling skills, with a demonstrated ability to translate complex expertise or offerings into compelling, differentiated content aligned with business and brand objectives
• Ability to serve as the guardian of the editorial identity and brand positioning, ensuring consistency of voice, messaging, and brand experience across all touchpoints
• Experience leading content production and managing internal and external partners, including agencies, copywriters, designers, videographers, photographers, content creators, and subject matter experts
• Demonstrated ability to collaborate effectively with cross-functional teams and influence diverse stakeholders to ensure alignment between content strategies, business priorities, and marketing initiatives
• Experience establishing, monitoring, and analyzing content performance metrics (engagement, reach, SEO, conversion, acquisition, and retention) to continuously optimize results and inform strategic decision-making