Head of Marketing and Go-to-Market

Musée des beaux-arts de Montréal

Level Manager
Location Montreal
Formula Hybrid
Apply now
The company

The Musée des beaux-arts de Montréal is the oldest art museum in Canada and one of the country’s most important cultural institutions. Built through the generosity of multiple generations of Montrealers, its collection includes over 40,000 significant works from all periods and regions, including Quebec and Canadian, Indigenous, and international art.

Renowned for its innovative programming and as a pioneer in art therapy, the MBAM is a vibrant place for connection and exchange, offering enriching and transformative art experiences to all audiences.

Joining the Musée des beaux-arts de Montréal means becoming part of a world-class cultural institution and a passionate team where creativity and innovation are at the heart of every initiative.

In line with its mission, the MBAM promotes diversity within its teams and encourages candidates from all backgrounds who meet the requirements to apply.

The role

Reporting to the Director of Marketing and Communications, the Head of Marketing and Commercialization will act as an experience-driven leader, responsible for developing and implementing strategies for marketing, promotion, and sales.

The role aims to drive audience acquisition and retention, support the commercialization of artistic, cultural, and educational programming, as well as products and services, and optimize the experience of diverse audiences across both digital platforms and on-site environments.

The right fit
  • Bachelor’s degree in marketing, business administration, or a related field
  • Minimum of 7 years of relevant experience
  • At least 5 years of team management experience
  • Experience managing a marketing and sales function in a complex environment, whether public or private, within a matrix or direct structure
  • Proven experience in operationalizing sales and marketing activities, including loyalty programs
  • Demonstrated success in developing and deploying omnichannel marketing and sales plans that drive revenue growth
  • Strong capabilities in designing multichannel relationship marketing campaigns, data analysis, and performance measurement
  • Proven experience in digital and relationship marketing, including proficiency with analytics and business intelligence tools
  • Demonstrated ability to measure, optimize, and monitor campaign performance, including KPI analysis
  • Knowledge of tools such as CRM, Google Analytics GA4, Google Ads, Business Manager, CDP, PMP
  • Experience in a unionized environment is considered an asset
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