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B2B Marketing Director

LGI Solutions santé

Level Manager
Location Montreal
Formula Hybrid
Apply now
The company

With over 40 years of expertise, LGI Healthcare Solutions develops technology software for the healthcare sector. The company specializes in clinical, financial and materials management solutions, performance and analytics, as well as workforce management, including payroll solutions.

Innovation is at the core of LGI Healthcare Solutions’ activities. The organization works closely with its clients to address the most critical challenges impacting patient well-being and the broader healthcare ecosystem.

Today, LGI Healthcare Solutions’ products support more than 320,000 users and over 6 million patients.

The role

The B2B Marketing Director is responsible for overseeing all aspects of marketing, including strategic planning, brand development, lead generation, content marketing, digital marketing, and product marketing.

The successful candidate will lead cross-functional teams, work closely with Sales and Product Development, and ensure that all marketing initiatives are aligned with the company’s growth objectives.

The right fit
  • Bachelor’s degree in Marketing, Business Administration, or another relevant field. An MBA is considered an asset.
  • Minimum of 10 years of relevant B2B marketing experience, including at least 3 years in a leadership role.
  • Proven experience in the SaaS industry within the North American market. Knowledge of the healthcare sector is a strong asset.
  • Demonstrated success in developing and executing marketing strategies that drive growth through lead generation and integrated marketing campaigns, including digital, content, and event marketing.
  • Expertise in digital marketing, SEO, SEM, social media, and marketing automation platforms such as HubSpot, Marketo, or similar tools.
  • Strong proficiency with digital analytics and performance measurement tools.
  • Experience collaborating closely with Sales and Product Development teams in a technology environment, with a solid understanding of product marketing and the ability to translate technical features into customer benefits.
  • Strong capabilities in developing communication, advertising, and partnership strategies.
  • Proven experience managing budgets, leading projects, and building high-performing teams.
Communications Marketing Digital
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LTC wants to put your talent to work. You might be the missing piece for this company.

Apply now
Apply now

LTC wants to put your talent to work. You might be the missing piece for this company.

Apply now

Learn more

Marie Custeau
Senior Advisor, Talent Management
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