Alliance de l’industrie touristique du Québec
Bringing together more than 10,000 businesses and 50 regional, sectoral, and affiliated tourism associations, the Alliance de l’industrie touristique du Québec is the largest provincial business federation in Canada specializing in tourism.
Guided by the collective interests of the industry, the Alliance highlights and propels the significant contribution of tourism to the socio-economic vitality of Québec’s regions. Since its creation, it has served as the official spokesperson for the private and associative tourism sector on behalf of its members.
The person in this role will oversee the marketing of multiple tourism product lines targeting markets outside Québec. This includes developing and executing integrated 360° marketing strategies (digital, content, public relations, social media, etc.) aimed at niche and specialized audiences.
They will also be responsible for developing and implementing the organization’s annual digital strategy (DCO, SEM, SEO, etc.). This involves working closely with various marketing teams to ensure alignment across initiatives, and acting as a subject matter expert to support optimization efforts and the integration of emerging innovations.
The Marketing Project Manager leads a team of project managers and coordinators, ensuring that objectives are met and strategic goals achieved. In addition, they work collaboratively with regional and sectoral tourism associations as well as tourism businesses. Their role includes advising partners on identifying potential collaborations and synergies, as well as on strategies and actions to enhance destination awareness, spark traveler interest, and drive tourism spending.
LTC wants to put your talent to work. You might be the missing piece for this company.
LTC wants to put your talent to work. You might be the missing piece for this company.
Learn more
