Éco Entreprises Québec
The selective collection system in Quebec is undergoing a major transformation, and Éco Entreprises Québec (ÉEQ) is at the heart of this significant societal and environmental shift. A private non profit organization, ÉEQ has represented producers of containers, packaging and printed materials since 2005, assuming their financial responsibility for selective collection. Appointed as the designated management organization in 2022, ÉEQ acts as the system steward and authority responsible for managing selective collection across Quebec, within a sustainable development framework.
Modernizing a system to meet 21st century challenges requires extensive collaboration, both internally and with a wide range of stakeholders. ÉEQ develops, manages and advises circular economy solutions for its producer members, with the goal of reducing their environmental footprint. To achieve this, ÉEQ places eco design, recyclability and traceability at the core of its actions in partnership with stakeholders.
Purpose:
“From selective collection to the circular economy: Together for a sustainable world.”
Reporting to the Senior Director, Communications and Public Affairs, the incumbent is responsible for the organization’s brand strategy. This role plays a key part in the development and deployment of 360 degree marketing strategies, while acting as the brand guardian and ambassador.
University degree in marketing, communications, strategy, or any combination of education and experience deemed relevant
Minimum of 10 years of relevant experience in a strategic brand management role
Experience in 360 degree marketing, including positioning campaigns, strategic planning and content creation
Strong ability to define measurable objectives and analyze performance indicators
Ability to work in close collaboration with internal teams
Demonstrated team leadership and performance management skills
Proficiency with marketing technologies and campaign tools (CRM, analytics platforms, ABM solutions, etc.)
Experience developing awareness campaigns and societal transformation initiatives
Experience managing creative agencies and other external partners
Excellent ability to interpret complex data and translate insights into actionable strategies
Strong command of digital tools, content management platforms and collaborative environments, including Microsoft Office 365
Knowledge of the recycling industry is a strong asset
Knowledge of the environmental sector and green energy is an asset
Knowledge of the municipal sector and or the recycling industry is an asset
LTC wants to put your talent to work. You might be the missing piece for this company.
LTC wants to put your talent to work. You might be the missing piece for this company.
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