Head of Marketing Planning and Research

Confidential

Level Manager
Location Rive-Sud, Montréal
Formula Hybrid
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The company

More than 20,000 employees cultivate their passion every day within this organization. Internal teams are driven by a strong desire to help customers bring their projects to life and are committed to making a meaningful impact in the communities where the company operates.

The group operates several hundred corporate and affiliated stores. With a comprehensive portfolio of products and services and a variety of retail formats ranging from neighborhood banners to big-box stores, its brands are designed to meet the needs of diverse customer segments.

The work and ideas of employees contribute to building a thriving organization. Their voices are heard and valued. The company offers career opportunities aligned with the ambitions of its people and supports the development of the skills that make each individual unique.

The role

Reporting to the Senior Director, Brand Strategy and Marketing, the incumbent will lead strategic initiatives and modernize the marketing research practice by integrating emerging technologies and artificial intelligence to generate faster, more predictive insights.

The right fit
  • Minimum of 8 years of experience in strategic planning, ideally in an agency or complex organizational environment

  • Proven achievements in supporting strategic planning through marketing data and insights

  • Strong knowledge of the retail sector and of the Québec and English-Canadian markets

  • Experience managing teams

  • Experience managing agencies or external partners

  • Mastery of qualitative and quantitative market research (segmentation, campaign tracking, customer satisfaction, trend analysis, post-testing, customer journey mapping, etc.);
  • Hands-on experience integrating emerging technologies and artificial intelligence solutions to optimize the speed, accuracy, and value of insights (e.g., predictive analytics, process automation, trend detection).
  • Proficiency with research and analytics tools and platforms
  • Demonstrated excellence in writing and synthesis, with the ability to produce reports, analyses, and recommendations for executive leadership teams
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LTC wants to put your talent to work. You might be the missing piece for this company.

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