The company of tomorrow will be human

A Revamped Identity and Website

La Tête Chercheuse unveils its new brand identity and a completely redesigned website. In a rapidly evolving job market, where human qualities such as curiosity, emotional intelligence, and adaptability have become essential, this redesign reflects the firm’s renewed vision. La Tête Chercheuse reaffirms its leadership in identifying exceptional talent and supporting its clients, placing people, motivation, and innovation at the heart of every hire.

A Team Effort to Elevate the Brand

Three agencies joined forces to bring this bold brand transformation project to life, marking the 5th anniversary of the firm’s acquisition by co-presidents and principal partners Élisabeth Starenkyj and Annie Bissonnette:

• byHaus – A studio dedicated to brand identity definition and design. Philippe Archontakis, Visual Identity & Artistic Direction
• Studio Réunion – An editorial studio specializing in brand identity strategy and creative, human-centered, and sustainable content production. Catherine Métayer & Eve Laliberté, Positioning, Writing & Content Strategy. Justin Bisson-Beck, Video Production. Max Chabot, Studio Tangible, Motion Design
• Invisible Colors – A digital creative studio. Bruno Choinière and his team, Digital Strategy. Collaboration with MGS Impact – Matyas Gabor for Digital Strategy

The project was orchestrated by Sophie Reis, Marketing Communications & Strategic Partnerships Consultant.

A Human-Centered Approach to Recruitment

With the rise of technology and AI, La Tête Chercheuse’s conviction in human potential is stronger than ever. The firm adopts an innovative approach, looking beyond resumes to focus on human superpowers.

“We seek individuals with diverse human skills, deep motivations, and strong adaptability. Our goal is to ensure that talents not only meet the immediate needs and future transformations of an organization but also align with its values and workplace culture.” – Élisabeth Starenkyj, Co-President & Principal Partner at La Tête Chercheuse

La Tête Chercheuse combines technology—such as psychometric assessments—with in-depth candidate interactions to understand what makes each executive, manager, professional, and emerging talent a true change-maker.

“For us, this is the only way to ensure efficiency, clarity, and most importantly, long-term success in the recruitment process.” – Élisabeth Starenkyj, Co-President & Principal Partner at La Tête Chercheuse.

A Reimagined Service Offering

La Tête Chercheuse now offers three recruitment packages—Executive, Managerial, and Professional—as well as an HR Concierge Service, providing modular solutions for talent acquisition, development, and retention.

“We firmly believe that the company of the future will be human-centric. That’s why we offer a comprehensive support system, including leadership workshops and coaching. This empowers new hires—and existing teams—to develop the skills and mindset needed to succeed and thrive in their organizations.” – Annie Bissonnette, Co-President & Principal Partner at La Tête Chercheuse

About La Tête Chercheuse

For over 27 years, La Tête Chercheuse has been helping businesses and organizations across Quebec recruit top professionals and executives in communications, marketing, digital, operations, HR, and executive leadership. Through a blend of intuition and technology, the firm identifies exceptional talent that drives organizational success.

• Discover the new website now: latetechercheuse.com