Case Study: Vice President of Marketing

Industry: Entertainment

A major player in the entertainment and large outdoor events sector sought to recruit a Vice President of Marketing to lead a multidisciplinary team (marketing, communications, partnerships, sales) tasked with developing a diversified revenue strategy to support growth while evolving products and the customer experience.

The challenge was to:

• Identify talent with a proven track record in the entertainment sector, and specifically with expertise in digital marketing and social media;
• Find a leader capable of unifying and managing a multidisciplinary team while fostering collaboration and innovation;
• Meet the requirements of a rigorous internal recruitment process, given the integration of a new member into the executive team.

The LTC touch

Thanks to having forged close ties with the creative and technological industries, LTC’s in-depth knowledge of marketing talent suited the boundaries of this challenge.. A targeted list of qualified candidates was quickly presented, each bringing a unique perspective while meeting high expectations. LTC also played a key role in supporting the client throughout the internal process, sharing information and providing resources for selected candidates to remain engaged and motivated.