Manager, Digital Sales Channel

Belron Canada

Level Professional
Location Montréal
Formula Hybrid
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The company

Belron Canada is the Canadian subsidiary of Belron International, the global leader in automotive glass repair and replacement and Advanced Driver Assistance Systems (ADAS) recalibration, operating in 37 countries across 6 continents. Belron Group is the only company in the industry with truly global operations.

With more than 325 service centres, 2 distribution centres, 26 warehouses and over 1,200 employees across all 10 provinces, Belron Canada provides local service nationwide. The company operates several well-known brands, including Lebeau Vitres d’autos, Speedy Glass, Apple Auto Glass, DURO Vitres d’autos, Vanfax and Belron Canada, the parent company.

Globally recognized for its customer service excellence through engaged employees, exceptional brands and outstanding partnerships, Belron Canada is an organization rooted in strong values and history. The company is proud to play an active role in communities, both locally and internationally, by giving back through various programs, including “À vous, de nous” and “Afrika Tikkun.”

The role

The Manager, Digital Sales Channel is responsible for the overall performance, profitability, operational efficiency and optimization of the digital sales channel.

He or she ensures a seamless end-to-end customer experience, from online appointment booking through in-store billing for digital customers, by reducing both digital and operational friction points.

This strategic role acts as a multidisciplinary orchestrator, creating strong synergies between digital teams (UX/UI, IT, marketing), customer experience teams and field operations to maximize online sales while eliminating operational constraints.

The role combines customer-centric vision, performance analytics, digital innovation and cross-functional collaboration to deliver a consistent and high-performing omnichannel experience. In addition, it requires a strong ability to mobilize stakeholders, shape strategic initiatives and confidently defend business cases for all projects under their leadership.

The right fit
  • University degree in marketing, e-commerce, business administration, customer experience or a related field.
  • Significant experience (10 years) in digital channel management, e-commerce or digital customer experience.
  • Strong understanding of digital performance indicators and profitability models.
  • Data-driven mindset with strong analytical capabilities.
  • Excellent analytical, strategic and project management skills.
  • Strong customer orientation with the ability to translate customer insights into concrete actions.
  • Ability to thrive in an agile and constantly evolving environment.
  • Demonstrated ability to collaborate across disciplines and manage diverse stakeholders.
  • Strong business acumen and the ability to present and defend recommendations to senior leadership.
  • Ability to manage multiple files and projects simultaneously.
  • Fully bilingual, both spoken and written.
  • Strong communication skills, comfortable presenting to large groups and to executive leadership.
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