Yan Martin

Yan Martin

Coach and Instructor

Yan is a strategic consultant who specializes in the areas of leadership coaching, team synergy and organizational culture. With over 20 years of international experience, he is on a mission to help people, teams and organizations in their quest for meaningful transformation.

Through a storied personal and professional journey, he has developed a foundational belief in the importance of a humane approach to leadership as the foundation for a healthy high-performance workplace culture. He prioritizes self-wellness and believes that vulnerability, mindfulness and fitness are essential paths to maximizing human potential.

Yan is a graduate of the HEC school in Montreal where he obtained a degree in marketing and international business. In recent years, he has held a number of senior executive roles in strategic planning, marketing communications, product management, art direction and sales.

He began his career in the advertising industry in Quebec and then followed his passion for sports. This led him to lead large teams at Reebok-CCM Hockey in Montreal, Reebok International in Boston (CMO), and adidas in Germany.

Across the board, he was recognized for his authentic leadership style defined by a collaborative team philosophy, a keen strategic vision and a pragmatic approach to solving key issues.

An unabashed fan of physical activity and meditation, he shares his passions daily with his wife and their four children.

He believes that it is the sum of small actions that lead to big changes. “We often overestimate what we can do in a day, and underestimate what we can accomplish in a year.