{"id":2889,"date":"2026-06-22T11:25:20","date_gmt":"2026-06-22T15:25:20","guid":{"rendered":"https:\/\/latetechercheuse.com\/?post_type=jobs&#038;p=2889"},"modified":"2026-06-22T11:44:18","modified_gmt":"2026-06-22T15:44:18","slug":"vice-president-marketing-2","status":"publish","type":"jobs","link":"https:\/\/latetechercheuse.com\/en\/business-job-offers\/vice-president-marketing-2\/","title":{"rendered":"Vice President, Marketing"},"featured_media":0,"template":"page-templates\/job-detail.php","sectors":[10,13],"levels":[16],"class_list":["type-jobs","hentry"],"acf":{"sticky":false,"company":{"name":"BMR","hide_company_name":false},"job_id":"4458","region":"Montr\u00e9al","location":"Boucherville","work_arrangement":"Hybride","the_company":"<p class=\"p1\">BMR is one of Canada\u2019s leading hardware and building materials groups. Through its various business units, including BMR, Lefebvre &amp; Benoit, and BMB, the organization generates more than $2 billion in annual retail sales and brings together thousands of employees, partners, cooperatives, and independent dealers.<\/p>\n<p class=\"p1\">With a strong presence in Quebec and a growing footprint across Canada, the organization is pursuing an ambitious growth strategy aimed at strengthening its network, enhancing commercial performance, and accelerating its transformation.<\/p>\n","the_role":"<p class=\"p1\">Reporting to the Chief Executive Officer and serving as a member of the executive leadership team, the Vice President, Marketing is responsible for leading the organization\u2019s entire marketing function.<\/p>\n<p class=\"p1\">The successful candidate will define and execute marketing strategies that support revenue growth, brand development, and the expansion of the organization\u2019s various business units.<\/p>\n","essential_criteria":"<ul>\n<li class=\"p1\">10+ years of experience in marketing strategy, brand management, positioning, and growth within competitive environments;<\/li>\n<li class=\"p1\">Proven leadership of marketing teams, including planning, coaching and talent development, budget management, and performance oversight;<\/li>\n<li class=\"p1\">Demonstrated ability to develop and execute complex marketing plans, with rigorous performance measurement and optimization;<\/li>\n<li class=\"p1\">Expertise in customer acquisition and retention strategies, including the development of multi-channel loyalty and relationship marketing programs;<\/li>\n<li class=\"p1\">Strong communication and influencing skills, with excellent verbal and written communication abilities in both French and English, and the capacity to engage, persuade, and align stakeholders;<\/li>\n<li class=\"p1\">End-to-end marketing expertise, from brand awareness and consideration through conversion and customer retention;<\/li>\n<li class=\"p1\">Strong command of digital marketing channels, including SEO\/SEM, online advertising, content marketing, social media, marketing automation, email marketing, and e-commerce;<\/li>\n<li class=\"p1\">Data-driven mindset, with advanced use of analytics to measure performance, segment audiences, optimize customer journeys, and guide strategic decision-making;<\/li>\n<li class=\"p1\">Experience with marketing technologies and platforms, including CRM systems, marketing automation tools, and analytics platforms such as Google Analytics, Looker Studio, or equivalent;<\/li>\n<li class=\"p1\">Experience managing external partners and advertising agencies, including relationship management, briefing, agency selection processes, and performance oversight;<\/li>\n<li class=\"p1\">Experience in retail or retail-adjacent industries is considered a strong asset.<\/li>\n<\/ul>\n","team_member":[{"ID":1031,"post_author":"7","post_date":"2025-02-11 07:47:41","post_date_gmt":"2025-02-11 12:47:41","post_content":"<!-- wp:paragraph -->\n<p>A seasoned entrepreneur and a recognized figure in the business world, \u00c9lisabeth is Co-President and Principal Partner at La T\u00eate Chercheuse. Her unique career path\u2014at the intersection of marketing, business development, and executive search\u2014gives her a deep strategic understanding of organizational challenges and leadership roles.<br><br>With over 15 years of experience in marketing, communications, and sales, she has led teams across various industries, including events, sports, hospitality, media, and advertising agencies. Her expertise allows her to grasp market dynamics and support companies in structuring their teams to drive growth and competitiveness.<br><br>Since joining La T\u00eate Chercheuse in 2014, she has brought her entrepreneurial mindset and innovative approach to the firm, expanding its services and integrating technology to meet the evolving needs of organizations. With a sharp understanding of executive and leadership roles, she helps clients recruit strategic leaders and identify top talents capable of transforming their businesses. Her passion for organizational performance and talent development drives each of her initiatives.<br><br>Curious and always attuned to new trends, she speaks at various forums to share her expertise and contribute to the firm\u2019s influence.<br><br>Deeply engaged in her community, she serves on the boards of the McCord Museum Foundation and Tennis Montr\u00e9al, reflecting her commitment to culture and sports. She is also involved in economic development through the Regroupement des firmes de service ind\u00e9pendantes (RFSPI).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Elisabeth Starenkyj","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"elisabeth-starenkyj","to_ping":"","pinged":"","post_modified":"2025-03-05 15:07:35","post_modified_gmt":"2025-03-05 20:07:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/latetechercheuse.com\/team-members\/elisabeth-starenkyj\/","menu_order":14,"post_type":"teammembers","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":1113,"post_author":"7","post_date":"2025-02-12 04:00:54","post_date_gmt":"2025-02-12 09:00:54","post_content":"<!-- wp:paragraph -->\n<p>Meggie has <strong>over 15 years of experience in marketing. <\/strong>She began her career as an <strong>experiential project <\/strong>manager at Newad, before moving into account management roles for well-known brands such as Fido, Coppertone, Yoplait, Volkswagen, Aerius, and many others.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>After leading experiential tours across C<strong>anada<\/strong> for more than seven years, she transitioned into the cultural sector, where she contributed to the development of Productions Gregory Charles. She played a key role in the creation, execution, and promotion of various shows and festivals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Her experience at Transat, starting in 2015, led her to oversee international marketing before taking on the role of Brand Lead, Onboard Experience. Among her achievements, she is particularly proud of the complete redesign of Air Transat\u2019s Kids Club.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With in-depth knowledge of the creative industries and their key players, Meggie brings valuable expertise and an extensive network to our talent recruitment services in dynamic and innovative industries. Since 2022, she has been particularly focused on communications and marketing roles.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Meggie Blanchard","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"meggie-blanchard","to_ping":"","pinged":"","post_modified":"2025-03-05 14:54:05","post_modified_gmt":"2025-03-05 19:54:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/latetechercheuse.com\/?post_type=teammembers&#038;p=1113","menu_order":3,"post_type":"teammembers","post_mime_type":"","comment_count":"0","filter":"raw"}],"contact_person":[1031]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vice President, Marketing - La T\u00eate Chercheuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latetechercheuse.com\/en\/business-job-offers\/vice-president-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vice President, Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/latetechercheuse.com\/en\/business-job-offers\/vice-president-marketing-2\/\" \/>\n<meta property=\"og:site_name\" content=\"La T\u00eate Chercheuse\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LaTeteChercheuse\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-22T15:44:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/latetechercheuse.com\/wp-content\/uploads\/2025\/02\/Logo-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"301\" \/>\n\t<meta property=\"og:image:height\" content=\"288\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/latetechercheuse.com\\\/en\\\/business-job-offers\\\/vice-president-marketing-2\\\/\",\"url\":\"https:\\\/\\\/latetechercheuse.com\\\/en\\\/business-job-offers\\\/vice-president-marketing-2\\\/\",\"name\":\"Vice President, Marketing - 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