{"id":2880,"date":"2026-06-12T14:19:51","date_gmt":"2026-06-12T18:19:51","guid":{"rendered":"https:\/\/latetechercheuse.com\/?post_type=jobs&#038;p=2880"},"modified":"2026-06-12T14:42:46","modified_gmt":"2026-06-12T18:42:46","slug":"senior-manager-brand-strategy-and-content","status":"publish","type":"jobs","link":"https:\/\/latetechercheuse.com\/en\/business-job-offers\/senior-manager-brand-strategy-and-content\/","title":{"rendered":"Senior Manager, Brand Strategy and Content"},"featured_media":0,"template":"page-templates\/job-detail.php","sectors":[10,11,13],"levels":[17],"class_list":["type-jobs","hentry"],"acf":{"sticky":false,"company":{"name":"Dermapure","hide_company_name":false},"job_id":"4449","region":"Montr\u00e9al","team_member":[{"ID":1115,"post_author":"7","post_date":"2025-02-12 04:05:53","post_date_gmt":"2025-02-12 09:05:53","post_content":"<!-- wp:paragraph -->\n<p>S\u00e9bastien is known for his dedication and remarkable efficiency in everything he undertakes! He firmly believes that it\u2019s the little details that make all the difference, and customer experience is a topic that is particularly close to his heart.<br><br>His unconventional career path reflects his great resilience, versatility, and above all, his perseverance. After over 6 years of experience in the financial sector at Desjardins and Scotiabank, his efforts led him to complete a Bachelor\u2019s degree at HEC Montr\u00e9al and diversify his expertise with certificates in human resources, administration, and management. Always driven by the desire for excellence, he obtained his CRHA certification in 2024.<br><br>S\u00e9bastien\u2019s passion for connecting individuals\u2019 potential with market opportunities, as well as his desire to enhance the human aspect within organizations, motivated him to make the leap into human resources and recruitment. He started his journey at Rogers Communications, where his learning curve was remarkably rapid.<br><br>Throughout his journey, S\u00e9bastien has stood out for his close relationships with clients, innovative mindset, and positive leadership. A prominent figure in the recruitment industry in Quebec, he is very active on social media. Since joining La T\u00eate Chercheuse in 2020, he has showcased his expertise particularly in recruiting for human resources, executive leadership, and communications\/public relations roles, across community, cultural, and private sectors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"S\u00e9bastien Vachon, CRHA","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sebastien-vachon-crha","to_ping":"","pinged":"","post_modified":"2025-03-05 14:49:18","post_modified_gmt":"2025-03-05 19:49:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/latetechercheuse.com\/?post_type=teammembers&#038;p=1115","menu_order":2,"post_type":"teammembers","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":1079,"post_author":"7","post_date":"2025-02-12 02:47:35","post_date_gmt":"2025-02-12 07:47:35","post_content":"<!-- wp:paragraph -->\n<p>With over 15 years of experience in recruitment, Caroline has primarily excelled within consulting firms specializing in information technology. Throughout her career, she has managed high-profile client accounts, showcasing a solid expertise and exceptional adaptability. Her role has involved supporting managers in their digital transformation projects by providing strategic advice and tailored solutions to optimize their processes.<br><br>Known for her strong interpersonal skills and ability to build lasting trust with clients, candidates, and partners, Caroline stands out for her active listening and human-centered approach, which have earned her numerous successes. Originally from the beautiful Saguenay region, she completed her studies there before moving to Montreal, where she began her career after earning a bachelor\u2019s degree in business administration.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Caroline Blackburn","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"caroline-blackburn","to_ping":"","pinged":"","post_modified":"2026-01-16 09:48:39","post_modified_gmt":"2026-01-16 14:48:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/latetechercheuse.com\/?post_type=teammembers&#038;p=1079","menu_order":11,"post_type":"teammembers","post_mime_type":"","comment_count":"0","filter":"raw"}],"contact_person":[1115],"location":"Montreal","work_arrangement":"Hybride","the_company":"<p class=\"p1\">Dermapure is a Quebec-based company specializing in medical aesthetic treatments, with a primary focus on non-invasive aesthetic medicine. Founded in 2004, Dermapure quickly gained recognition through its professional and innovative approach, offering premium skincare, laser, injectable, and anti-aging treatments.<\/p>\n<p class=\"p1\">The company has distinguished itself through its extensive clinic network across Quebec and its ability to combine medical expertise with cutting-edge technology. Dermapure places a strong emphasis on quality of care, personalized patient support, and the ongoing education of its practitioners. Over the years, it has become a leader in its field, experiencing significant growth and establishing a premium position within Canada\u2019s medical aesthetics industry.<\/p>\n","the_role":"<p class=\"p1\">Reporting to the Vice President, Marketing, the <span class=\"s1\">Senior Manager, Brand Strategy and Content<\/span> will play a key leadership role within the Marketing team.<\/p>\n<p class=\"p1\">This individual will be responsible for shaping, evolving, and ensuring the excellence and consistency of the brand\u2019s positioning, identity, and image across all relevant touchpoints and channels throughout the clinic network.<\/p>\n<p class=\"p1\">Through compelling storytelling, data-driven insights, and a deep understanding of the patient journey, the successful candidate will strengthen brand affinity, engagement, and conversion, supporting both new patient acquisition and existing patient retention.<\/p>\n<p class=\"p1\">The role will also lead the development of multi-channel content strategies, including owned, paid, and earned media, to position Dermapure as a trusted authority in medical aesthetics across Canada.<\/p>\n","essential_criteria":"<ul>\n<li class=\"p1\">Bachelor\u2019s degree in Marketing, Communications, or a related field (Master\u2019s degree considered an asset);<\/li>\n<li class=\"p1\">7 to 10 years of experience in brand strategy, content marketing, and integrated communications, ideally within B2C, beauty, wellness, healthcare, or service-based organizations;<\/li>\n<li class=\"p1\">Proven experience developing and executing content strategies, including content series and editorial initiatives across multiple formats (video, animation, static content) and channels;<\/li>\n<li class=\"p1\">Ability to act as a guardian of brand consistency, ensuring alignment in tone of voice, messaging, and editorial intent across marketing, educational, and inspirational content;<\/li>\n<li class=\"p1\">Demonstrated ability to ensure seamless communication and alignment among multiple stakeholders, including external agencies, marketing teams (digital and local clinic marketing), and commercial teams;<\/li>\n<li class=\"p1\">Experience managing external agency relationships, including budget oversight and the ability to effectively brief, challenge, and evaluate creative concepts;<\/li>\n<li class=\"p1\">Experience establishing, monitoring, and analyzing content performance metrics to understand what resonates with specific audiences, across which channels, and through which messages, formats, and calls to action, with a focus on continuous optimization;<\/li>\n<li class=\"p1\">Strong ability to stay ahead of emerging trends in content strategy, consumer behaviour, and industry innovation to ensure relevance and competitiveness;<\/li>\n<li class=\"p1\">Previous experience leading and managing direct reports.<\/li>\n<\/ul>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - 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