{"id":2865,"date":"2026-06-03T12:22:23","date_gmt":"2026-06-03T16:22:23","guid":{"rendered":"https:\/\/latetechercheuse.com\/?post_type=jobs&#038;p=2865"},"modified":"2026-06-03T12:25:52","modified_gmt":"2026-06-03T16:25:52","slug":"b2b-marketing-director","status":"publish","type":"jobs","link":"https:\/\/latetechercheuse.com\/en\/business-job-offers\/b2b-marketing-director\/","title":{"rendered":"B2B Marketing Director"},"featured_media":0,"template":"page-templates\/job-detail.php","sectors":[10,13,24],"levels":[17],"class_list":["type-jobs","hentry"],"acf":{"sticky":false,"company":{"name":"LGI Solutions sant\u00e9","hide_company_name":false},"job_id":"4204","region":"Montr\u00e9al","team_member":[{"ID":1083,"post_author":"7","post_date":"2025-02-12 03:08:18","post_date_gmt":"2025-02-12 08:08:18","post_content":"<!-- wp:paragraph -->\n<p>Marie is a highly accomplished professional in communications, marketing, and digital fields. In 2015, she took the leap into entrepreneurship by founding \u00c9namour, a brand of skincare products sold internationally, both online and B2B. This project, rooted in sharing, also supports the Montreal Women\u2019s Centre through a percentage of its revenues.<br><br>With over 15 years of experience, Marie has led digital projects at Radio-Canada as well as at renowned agencies such as Cossette in Montreal and McCann in Sydney, where she lived for three years.<br><br>Passionate about customer experience and brand image, Marie places great importance on company culture, values, and workplace well-being. She holds a degree in public relations from the University of Montreal and a diploma in museology techniques from C\u00e9gep Montmorency. Marie grew up between Montreal and Stanstead in the Eastern Townships before living in Australia.<br><br>Curious and enthusiastic, Marie enjoys guiding people through their professional journeys while emphasizing their well-being at work.<br><br>Joining La t\u00eate chercheuse represents the culmination of a long-standing interest for Marie. Having known the company for over a decade, she always sensed that this role and firm would be a perfect fit for her. Today, she is excited to bring her diverse experience to the clients and candidates of La t\u00eate chercheuse, offering a unique perspective on talent management\u2014a field she is particularly passionate about. For Marie, helping others find their professional path while promoting workplace well-being is a mission she embraces with enthusiasm.<br><br>Marie specializes in recruitment for key areas such as creation, production, marketing, and communications, as well as general management.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Marie Custeau","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marie-custeau","to_ping":"","pinged":"","post_modified":"2026-01-19 17:33:53","post_modified_gmt":"2026-01-19 22:33:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/latetechercheuse.com\/?post_type=teammembers&#038;p=1083","menu_order":8,"post_type":"teammembers","post_mime_type":"","comment_count":"0","filter":"raw"}],"contact_person":[1083],"location":"Montreal","work_arrangement":"Hybride","the_company":"<p class=\"p1\">With over 40 years of expertise, LGI Healthcare Solutions develops technology software for the healthcare sector. The company specializes in clinical, financial and materials management solutions, performance and analytics, as well as workforce management, including payroll solutions.<\/p>\n<p class=\"p1\">Innovation is at the core of LGI Healthcare Solutions\u2019 activities. The organization works closely with its clients to address the most critical challenges impacting patient well-being and the broader healthcare ecosystem.<\/p>\n<p class=\"p1\">Today, LGI Healthcare Solutions\u2019 products support more than 320,000 users and over 6 million patients.<\/p>\n","the_role":"<p class=\"p1\">The B2B Marketing Director is responsible for overseeing all aspects of marketing, including strategic planning, brand development, lead generation, content marketing, digital marketing, and product marketing.<\/p>\n<p class=\"p1\">The successful candidate will lead cross-functional teams, work closely with Sales and Product Development, and ensure that all marketing initiatives are aligned with the company\u2019s growth objectives.<\/p>\n","essential_criteria":"<ul>\n<li>Bachelor\u2019s degree in Marketing, Business Administration, or another relevant field. An MBA is considered an asset.<\/li>\n<li>Minimum of 10 years of relevant B2B marketing experience, including at least 3 years in a leadership role.<\/li>\n<li>Proven experience in the SaaS industry within the North American market. Knowledge of the healthcare sector is a strong asset.<\/li>\n<li>Demonstrated success in developing and executing marketing strategies that drive growth through lead generation and integrated marketing campaigns, including digital, content, and event marketing.<\/li>\n<li>Expertise in digital marketing, SEO, SEM, social media, and marketing automation platforms such as HubSpot, Marketo, or similar tools.<\/li>\n<li>Strong proficiency with digital analytics and performance measurement tools.<\/li>\n<li>Experience collaborating closely with Sales and Product Development teams in a technology environment, with a solid understanding of product marketing and the ability to translate technical features into customer benefits.<\/li>\n<li>Strong capabilities in developing communication, advertising, and partnership strategies.<\/li>\n<li>Proven experience managing budgets, leading projects, and building high-performing teams.<\/li>\n<\/ul>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.9) - 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