{"id":2865,"date":"2026-06-03T12:22:23","date_gmt":"2026-06-03T16:22:23","guid":{"rendered":"https:\/\/latetechercheuse.com\/?post_type=jobs&#038;p=2865"},"modified":"2026-06-03T12:25:52","modified_gmt":"2026-06-03T16:25:52","slug":"b2b-marketing-director","status":"publish","type":"jobs","link":"https:\/\/latetechercheuse.com\/en\/business-job-offers\/b2b-marketing-director\/","title":{"rendered":"B2B Marketing Director"},"featured_media":0,"template":"page-templates\/job-detail.php","sectors":[10,13,24],"levels":[17],"class_list":["type-jobs","hentry"],"acf":{"sticky":false,"company":{"name":"LGI Solutions sant\u00e9","hide_company_name":false},"job_id":"4204","region":"Montr\u00e9al","location":"Montreal","work_arrangement":"Hybride","the_company":"<p class=\"p1\">With over 40 years of expertise, LGI Healthcare Solutions develops technology software for the healthcare sector. The company specializes in clinical, financial and materials management solutions, performance and analytics, as well as workforce management, including payroll solutions.<\/p>\n<p class=\"p1\">Innovation is at the core of LGI Healthcare Solutions\u2019 activities. The organization works closely with its clients to address the most critical challenges impacting patient well-being and the broader healthcare ecosystem.<\/p>\n<p class=\"p1\">Today, LGI Healthcare Solutions\u2019 products support more than 320,000 users and over 6 million patients.<\/p>\n","the_role":"<p class=\"p1\">The B2B Marketing Director is responsible for overseeing all aspects of marketing, including strategic planning, brand development, lead generation, content marketing, digital marketing, and product marketing.<\/p>\n<p class=\"p1\">The successful candidate will lead cross-functional teams, work closely with Sales and Product Development, and ensure that all marketing initiatives are aligned with the company\u2019s growth objectives.<\/p>\n","essential_criteria":"<ul>\n<li>Bachelor\u2019s degree in Marketing, Business Administration, or another relevant field. An MBA is considered an asset.<\/li>\n<li>Minimum of 10 years of relevant B2B marketing experience, including at least 3 years in a leadership role.<\/li>\n<li>Proven experience in the SaaS industry within the North American market. Knowledge of the healthcare sector is a strong asset.<\/li>\n<li>Demonstrated success in developing and executing marketing strategies that drive growth through lead generation and integrated marketing campaigns, including digital, content, and event marketing.<\/li>\n<li>Expertise in digital marketing, SEO, SEM, social media, and marketing automation platforms such as HubSpot, Marketo, or similar tools.<\/li>\n<li>Strong proficiency with digital analytics and performance measurement tools.<\/li>\n<li>Experience collaborating closely with Sales and Product Development teams in a technology environment, with a solid understanding of product marketing and the ability to translate technical features into customer benefits.<\/li>\n<li>Strong capabilities in developing communication, advertising, and partnership strategies.<\/li>\n<li>Proven experience managing budgets, leading projects, and building high-performing teams.<\/li>\n<\/ul>\n","team_member":[{"ID":1033,"post_author":"7","post_date":"2025-02-11 08:04:15","post_date_gmt":"2025-02-11 13:04:15","post_content":"<!-- wp:paragraph -->\n<p>Co-President and Principal Partner of La T\u00eate Chercheuse since 2019, Annie embodies a bold entrepreneurial spirit, where strategic vision meets a human-centered and engaged approach. Recognized for her attentive listening skills and her ability to turn challenges into opportunities, she plays a key role in the management and strategic direction of the firm.<br><br>Before joining La T\u00eate Chercheuse in 2015, Annie spent over 10 years at Vid\u00e9otron, contributing to the success of one of Quebec\u2019s leading brands. As Brand Director, she leveraged her openness and creativity to lead award-winning advertising campaigns that fueled the company\u2019s growth. Her background in marketing communications, public relations, and sales, enriched by experience in SMEs, gives her a comprehensive understanding of organizational dynamics and a sharp insight into the challenges faced by companies of all sizes.<br><br>For over 10 years, Annie has been identifying top talent, uncovering exceptional profiles, and creating impactful matches that transform organizations. With her keen eye for leadership teams and instinct for recognizing strategic leaders, she is a talent scout who shapes the future of businesses.<br><br>A graduate in Communications from the Universit\u00e9 de Montr\u00e9al and holder of a Marketing Management certificate from HEC, she combines strategic expertise with a human approach, making her a valuable ally for businesses seeking transformational leadership.<br><br>Driven by her commitment to elevating talent, Annie also leads La T\u00eate Chercheuse\u2019s HR concierge services, offering workshops, training, coaching, and tailored services to address organizations\u2019 unique challenges.<br><br>Annie embodies a pragmatic and empathetic leadership style, guided by the belief that believing in oneself and seizing opportunities leads to a fulfilling career. With this philosophy, she inspires both talent and businesses every day.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Annie Bissonnette","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"annie-bissonnette","to_ping":"","pinged":"","post_modified":"2025-03-05 15:06:40","post_modified_gmt":"2025-03-05 20:06:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/latetechercheuse.com\/?post_type=teammembers&#038;p=1033","menu_order":13,"post_type":"teammembers","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":1118,"post_author":"7","post_date":"2025-02-12 04:20:52","post_date_gmt":"2025-02-12 09:20:52","post_content":"<!-- wp:paragraph -->\n<p>Originally from France, Elsa Vecchi began her career as a journalist and TV presenter in Paris. From field reporting to television studios, she hosted a show dedicated to the environment and sustainable development on LCI for over 5 years. Later, she presented a fashion and beauty show on France 5.<br><br>She continued her career in Quebec as editor-in-chief and journalist, notably at HuffPost Qu\u00e9bec. What drives her above all are the encounters with those men and women who work behind the scenes and positively contribute to society.<br><br>With a natural curiosity and a desire to make a difference, it was only natural for Elsa to become interested in the field of human resources. She is both versatile and a true team player, always ready to take on numerous challenges.<br><br>Elsa joined the La t\u00eate chercheuse team at the beginning of 2023, bringing her expertise particularly in recruitment positions in the communications and philanthropy sectors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Elsa Vecchi","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"elsa-vecchi","to_ping":"","pinged":"","post_modified":"2025-03-05 14:47:42","post_modified_gmt":"2025-03-05 19:47:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/latetechercheuse.com\/?post_type=teammembers&#038;p=1118","menu_order":1,"post_type":"teammembers","post_mime_type":"","comment_count":"0","filter":"raw"}],"contact_person":[1033]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Marketing Director - 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