{"id":2733,"date":"2026-04-02T09:40:46","date_gmt":"2026-04-02T13:40:46","guid":{"rendered":"https:\/\/latetechercheuse.com\/?post_type=jobs&#038;p=2733"},"modified":"2026-04-02T10:32:16","modified_gmt":"2026-04-02T14:32:16","slug":"head-of-marketing-and-go-to-market","status":"publish","type":"jobs","link":"https:\/\/latetechercheuse.com\/en\/business-job-offers\/head-of-marketing-and-go-to-market\/","title":{"rendered":"Head of Marketing and Go-to-Market"},"featured_media":0,"template":"page-templates\/job-detail.php","sectors":[13,25],"levels":[17],"class_list":{"2":"type-jobs","4":"hentry"},"acf":{"sticky":false,"company":{"name":"Mus\u00e9e des beaux-arts de Montr\u00e9al","hide_company_name":false},"job_id":"4340","region":"Montr\u00e9al","location":"Montreal","work_arrangement":"Hybride","the_company":"<p>The Mus\u00e9e des beaux-arts de Montr\u00e9al is the oldest art museum in Canada and one of the country\u2019s most important cultural institutions. Built through the generosity of multiple generations of Montrealers, its collection includes over 40,000 significant works from all periods and regions, including Quebec and Canadian, Indigenous, and international art.<\/p>\n<p>Renowned for its innovative programming and as a pioneer in art therapy, the MBAM is a vibrant place for connection and exchange, offering enriching and transformative art experiences to all audiences.<\/p>\n<p>Joining the Mus\u00e9e des beaux-arts de Montr\u00e9al means becoming part of a world-class cultural institution and a passionate team where creativity and innovation are at the heart of every initiative.<\/p>\n<p>In line with its mission, the MBAM promotes diversity within its teams and encourages candidates from all backgrounds who meet the requirements to apply.<\/p>\n","the_role":"<p>Reporting to the Director of Marketing and Communications, the Head of Marketing and Commercialization will act as an experience-driven leader, responsible for developing and implementing strategies for marketing, promotion, and sales.<\/p>\n<p>The role aims to drive audience acquisition and retention, support the commercialization of artistic, cultural, and educational programming, as well as products and services, and optimize the experience of diverse audiences across both digital platforms and on-site environments.<\/p>\n","essential_criteria":"<ul>\n<li class=\"p1\">Bachelor\u2019s degree in marketing, business administration, or a related field<\/li>\n<li class=\"p1\">Minimum of 7 years of relevant experience<\/li>\n<li class=\"p1\">At least 5 years of team management experience<\/li>\n<li class=\"p1\">Experience managing a marketing and sales function in a complex environment, whether public or private, within a matrix or direct structure<\/li>\n<li class=\"p1\">Proven experience in operationalizing sales and marketing activities, including loyalty programs<\/li>\n<li class=\"p1\">Demonstrated success in developing and deploying omnichannel marketing and sales plans that drive revenue growth<\/li>\n<li class=\"p1\">Strong capabilities in designing multichannel relationship marketing campaigns, data analysis, and performance measurement<\/li>\n<li class=\"p1\">Proven experience in digital and relationship marketing, including proficiency with analytics and business intelligence tools<\/li>\n<li class=\"p1\">Demonstrated ability to measure, optimize, and monitor campaign performance, including KPI analysis<\/li>\n<li class=\"p1\">Knowledge of tools such as CRM, Google Analytics GA4, Google Ads, Business Manager, CDP, PMP<\/li>\n<li class=\"p1\">Experience in a unionized environment is considered an asset<\/li>\n<\/ul>\n","team_member":[{"ID":1115,"post_author":"8","post_date":"2025-02-12 04:05:53","post_date_gmt":"2025-02-12 09:05:53","post_content":"<!-- wp:paragraph -->\n<p>S\u00e9bastien is known for his dedication and remarkable efficiency in everything he undertakes! He firmly believes that it\u2019s the little details that make all the difference, and customer experience is a topic that is particularly close to his heart.<br><br>His unconventional career path reflects his great resilience, versatility, and above all, his perseverance. After over 6 years of experience in the financial sector at Desjardins and Scotiabank, his efforts led him to complete a Bachelor\u2019s degree at HEC Montr\u00e9al and diversify his expertise with certificates in human resources, administration, and management. Always driven by the desire for excellence, he obtained his CRHA certification in 2024.<br><br>S\u00e9bastien\u2019s passion for connecting individuals\u2019 potential with market opportunities, as well as his desire to enhance the human aspect within organizations, motivated him to make the leap into human resources and recruitment. He started his journey at Rogers Communications, where his learning curve was remarkably rapid.<br><br>Throughout his journey, S\u00e9bastien has stood out for his close relationships with clients, innovative mindset, and positive leadership. A prominent figure in the recruitment industry in Quebec, he is very active on social media. Since joining La T\u00eate Chercheuse in 2020, he has showcased his expertise particularly in recruiting for human resources, executive leadership, and communications\/public relations roles, across community, cultural, and private sectors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"S\u00e9bastien Vachon, CRHA","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sebastien-vachon-crha","to_ping":"","pinged":"","post_modified":"2025-03-05 14:49:18","post_modified_gmt":"2025-03-05 19:49:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/latetechercheuse.com\/?post_type=teammembers&#038;p=1115","menu_order":2,"post_type":"teammembers","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":1083,"post_author":"7","post_date":"2025-02-12 03:08:18","post_date_gmt":"2025-02-12 08:08:18","post_content":"<!-- wp:paragraph -->\n<p>Marie is a highly accomplished professional in communications, marketing, and digital fields. In 2015, she took the leap into entrepreneurship by founding \u00c9namour, a brand of skincare products sold internationally, both online and B2B. This project, rooted in sharing, also supports the Montreal Women\u2019s Centre through a percentage of its revenues.<br><br>With over 15 years of experience, Marie has led digital projects at Radio-Canada as well as at renowned agencies such as Cossette in Montreal and McCann in Sydney, where she lived for three years.<br><br>Passionate about customer experience and brand image, Marie places great importance on company culture, values, and workplace well-being. She holds a degree in public relations from the University of Montreal and a diploma in museology techniques from C\u00e9gep Montmorency. Marie grew up between Montreal and Stanstead in the Eastern Townships before living in Australia.<br><br>Curious and enthusiastic, Marie enjoys guiding people through their professional journeys while emphasizing their well-being at work.<br><br>Joining La t\u00eate chercheuse represents the culmination of a long-standing interest for Marie. Having known the company for over a decade, she always sensed that this role and firm would be a perfect fit for her. Today, she is excited to bring her diverse experience to the clients and candidates of La t\u00eate chercheuse, offering a unique perspective on talent management\u2014a field she is particularly passionate about. For Marie, helping others find their professional path while promoting workplace well-being is a mission she embraces with enthusiasm.<br><br>Marie specializes in recruitment for key areas such as creation, production, marketing, and communications, as well as general management.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Marie Custeau","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marie-custeau","to_ping":"","pinged":"","post_modified":"2026-01-19 17:33:53","post_modified_gmt":"2026-01-19 22:33:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/latetechercheuse.com\/?post_type=teammembers&#038;p=1083","menu_order":8,"post_type":"teammembers","post_mime_type":"","comment_count":"0","filter":"raw"}],"contact_person":[1115]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Head of Marketing and Go-to-Market - 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