Director of Marketing and Communications

Musée des beaux-arts de Montréal (MBAM)

Level Executive

Location Montréal

Formula Hybrid

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The company

The Montreal Museum of Fine Arts (MMFA) is the oldest art museum in Canada and one of the most important cultural institutions in the country. Built through the generosity of generations of Montrealers, its collection comprises over 40,000 significant works of art from all backgrounds and time periods: Quebec and Canadian, Indigenous, and international. Renowned for its innovative programming and a pioneer in art therapy, the MMFA is a vibrant space for life, creativity, and exchange. It strives to offer all audiences a meaningful and transformative experience with art.

Joining the MMFA means becoming part of a world-renowned cultural institution and a passionate team where creativity and innovation are at the heart of every initiative.

The role

As a change leader, the Director of Marketing and Communications will play a key role in transforming the Museum’s marketing and commercial strategies, while amplifying the institution’s reach and cultural mission at the local, national, and international levels.

Reporting to the Director General and leading a team of 22, the selected candidate will be responsible for developing and executing an engaging marketing strategy, enhancing the MMFA brand, and leveraging new digital and event-based communication channels. With the goal of increasing the Museum’s visibility and diversifying revenue sources, the Director will contribute to the Museum’s strategic positioning.

The right fit

Bachelor’s degree in marketing, communications, or a related field
Minimum of 10 years of relevant experience, including at least 7 years in team management
Proven success in developing and deploying integrated omnichannel marketing and communications strategies to achieve growth targets in revenue, awareness, and impact
Strong track record in digital and relationship marketing, with deep knowledge of analytics tools and business intelligence
Experience building and managing media relations and external communications
Success in developing online commercialization strategies, ideally in ticketing
Strong skills in measuring and optimizing campaign performance and tracking KPIs
Experience working with boards of directors and foundations
Experience in a unionized environment is an asset